Vanity is here to stay. It started with the Baby
Boomers, but today the members of virtually every
generation are consumed by looking their best. With
over 175 million Americans (more than 60% of the
population) now falling between 18 and 64, this
passion for personal appearance has led to
skyrocketing growth in the tanning salon industry.
According to industry estimates for North America,
as many as 30 million people tan indoors each year –
in more than 25,000 locations. What was once
considered a passing fad is now a natural part of
our daily desire to look and feel our best, and an
acceptable form of self-improvement, whatever the
season. Given Americans’ pursuit of physical beauty,
it’s not surprising that in the last 15 years,
annual sales for the tanning industry are estimated
to grow from $900 million to over $6 billion – with
no sign of letting up.
GIVING THE PEOPLE WHAT THEY WANT
Indoor tanning makes it possible for anyone to
achieve a golden glow, even when gloomy weather and
hectic schedules prevent them from enjoying the sun.
As the industry grows, so does awareness of the many
positive benefits that come from tanning.
Unlike sunbathing, Desert Sun offers its clients
a controlled environment, a knowledgeable staff, and
a monitored experience in which tanning sessions are
adapted to the skin type and needs of each customer.
We are 100% committed to helping customers look
their very best without undermining their skin’s
long-term well-being.
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